7 Levels Deep — The Power of Knowing Your True Why

Jeff Heggie
3 min readFeb 28, 2024

In our pursuit for success, whether it’s in sports, business, or your personal life, our true motivation often lies deeper than our superficial purpose behind our goals. This is exactly why discovering your true ‘why’ is so important. It’s the driving force that sustains momentum in the face of adversity, it fuels our passion, and guides our choices and decisions. When we can align our actions with this deep-seated purpose, every challenge becomes surmountable, and every effort gains significance. The journey to uncovering our true ‘why’ through the 7-Levels Deep process, is not just a path to understanding ourselves better but a transformative experience that will reshape your approach to your goals and ambitions.

In my work with athletes and entrepreneurs, I’ve found the transformative power of understanding one’s deepest motivations and desires. This is where the 7-Levels Deep process, a method I learned from Dean Graziosi, becomes invaluable. It’s more than just a technique; it’s a pathway to discover your deepest ‘why’.

Most people think they know their purpose, or why, behind their goals. But after going through this process they discover that there is a deeper, more powerful reason to achieve their big goals.

This process starts with identifying a goal and asking, “Why is this important to me?” The journey through the seven levels is an introspective one, each level asking “why” again, based on the previous answer. The initial layers often reveal surface-level reasons, but as you delve deeper, you uncover more profound, emotional truths tied to your core values and beliefs.

By the time you reach the seventh level, you find your true driving force — an emotionally charged, deep-seated reason that guides your actions. This discovery aligns your life with these motivations, infusing your actions with passion and purpose.

For the athletes and entrepreneurs I mentor, this process has been a game-changer. It helps them align their efforts with their deepest values, ensuring every step they take is in harmony with their true purpose. The clarity and motivation this process brings is transformative, turning dreams into achievable goals.

--

--

Jeff Heggie

Father, Husband, Entrepreneur, Success Coach, Marketing Strategist, Mastermind Facilitator, Knowledge Broker www.JeffHeggie.com