7 Levels Deep — The Power of Knowing Your True Why

Jeff Heggie
3 min readFeb 28, 2024

In our pursuit for success, whether it’s in sports, business, or your personal life, our true motivation often lies deeper than our superficial purpose behind our goals. This is exactly why discovering your true ‘why’ is so important. It’s the driving force that sustains momentum in the face of adversity, it fuels our passion, and guides our choices and decisions. When we can align our actions with this deep-seated purpose, every challenge becomes surmountable, and every effort gains significance. The journey to uncovering our true ‘why’ through the 7-Levels Deep process, is not just a path to understanding ourselves better but a transformative experience that will reshape your approach to your goals and ambitions.

In my work with athletes and entrepreneurs, I’ve found the transformative power of understanding one’s deepest motivations and desires. This is where the 7-Levels Deep process, a method I learned from Dean Graziosi, becomes invaluable. It’s more than just a technique; it’s a pathway to discover your deepest ‘why’.

Most people think they know their purpose, or why, behind their goals. But after going through this process they discover that there is a deeper, more powerful reason to achieve their big goals.

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Jeff Heggie

Father, Husband, Entrepreneur, Success Coach, Marketing Strategist, Mastermind Facilitator, Knowledge Broker www.JeffHeggie.com