Business Mastery: 4 Areas of Focus — Jeff Heggie Coaching

5 min readMay 19, 2022

“There are people today that need what you have. They are waiting for you to find your voice so you can help them change their lives.”
Russell Brunson

As a coach to entrepreneurs I’m often asked about the things I focus on. My number one focus is to teach people to be Optimal Performing Entrepreneurs. What I mean by that is that we work on them as much as we work on the business. My belief is that if you build an incredibly successful business, but your family and relationships are falling apart, you have poor health, and you’re not happy… then you’re not a success.

There’s a lot more to being a successful entrepreneur than just building a great business.

But in this article I want to share the “Four Areas of Focus” that all business coaches target to help their clients build successful businesses.

I’m not going to go through the specific strategies to accomplish our desired out comes here. You can watch my Business Mastery Masterclass to learn some of these strategies and immediately implement them at no cost.

Here I will show you some examples of the impact these strategies will have on your business.

More Leads

The first area of focus is to increase the number of leads your business generates. We do this by implementing different lead generation techniques.

Let’s look at the impact creating more leads can have:

Let’s assume that your business is generating 100 leads per month which is resulting in $10,000 per month in revenue.

100 Leads = $10,000 Revenue

If you double the leads to 200 and everything else stays the same, you will double your revenue to $20,000.

200 Leads = $20,000 Revenue

This is simple math. If your conversion rate and everything else remain the same, by doubling the number of leads you generate, you will double your revenue. It’s a matter of implementing the lead generation techniques that will double your leads.